Govt. SPMR College of Commerce Jammu Launches IEC Campaign Against Drug Abuse to Empower Youth and Build Awareness

In a proactive step towards safeguarding the future of youth, the Government SPMR College of
Commerce, Jammu, in collaboration with District Administration Jammu organized an Information,
Education & Communication (IEC) Campaign Against Drug Abuse on its campus. The initiative
aimed to educate students about the devastating effects of substance abuse and to foster a culture of

healthy living, resilience, and informed decision-making.

The campaign, attended by faculty members, students, and invited experts, featured interactive sessions,
informative presentations, and open discussions addressing the physical, psychological, and social
impacts of drug addiction. Resource persons from health and law enforcement departments highlighted
real-life case studies, preventive strategies, and the importance of peer support in combating this menace.
The event featured expert sessions by Dr. Depinder Kour, Medical Officer, who explained the severe
health consequences of drug addiction, including its effects on the brain, body, and overall well-being,
while stressing the importance of early intervention and mental health care; Sub-Inspector, Sh. Vikram
Singh Manhas, from the Jammu & Kashmir Police, who spoke about the legal consequences of drug
trafficking and consumption, and how law enforcement is working to dismantle networks that target
young people; Sh. Rajeev Kumar, Teacher, who emphasized the moral, ethical, and academic
implications of drug abuse, urging students to focus on productive pursuits and value-based living; Sh.
Rohit Bhagat, Representative from the Social Welfare Department, who highlighted available
government rehabilitation schemes, counseling services, and community support systems for individuals
and families affected by addiction; and Sh Harbhajan Kumar, Teacher, who spoke about the role of
education in prevention of Drug abuse.
Principal, Dr Rajinder Singh, applauded the enthusiastic participation of students and stressed the role of
educational institutions in shaping a drug-free society. He also stated that when health experts, police,
educators, and social workers come together, we can send a powerful, united message to our youth that
their future matters more than any harmful temptation.
The entire programme was coordinated by Prof. Monika Mahajan who also presented the welcome
address and event was compeered by Dr Sunal Sharma. In a moving conclusion to the program, students,
faculty, and guests joined together for a pledge-taking ceremony, vowing to remain free from drugs, to
support peers in making healthy choices, and to spread awareness within their communities. The
collective commitment filled the campus with a spirit of unity and determination. At the end, Dr Jagmeet
Kour delivered a formal vote of thanks.
Among those who were present on the occasion included Dr Reena Rani, Prof. Rekha Gupta, Prof.
Ashwani Kumar, Dr Chetna Gupta, Prof Ashraf Nawaz, Dr Deepshikha Sharma, Prof Sanjeev Verma,
Prof Shallu Gupta, Dr Fayza, Prof Binny Kumar, Dr Deepak Pathania, Dr Roomi Rani, Dr Neeru Anand
and Prof Anju Gotra.